January 31, 2018
The Guardian Rebrand
We have grounded our new editions in the qualities readers value most in Guardian journalism: clarity, in a world where facts should be sacred but are too often overlooked; imagination, in an age in which people yearn for new ideas and fresh alternatives to the way things are.
We have thought carefully about how our use of typography, colour and images can support and enhance Guardian journalism. We have introduced a font called Guardian Headline that is simple, confident and impactful. This was a collaboration with the design experts Commercial Type, who created the original Guardian Egyptian, and is easier to read. We’re using a range of energetic colours, and the much-loved Guardian visual wit and style remain at the heart of the look. The masthead has a renewed strength and confidence to represent the Guardian’s place and mission in these challenging times.
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